Here's Jones's problem, at least with this arc–he can't tell this story with the Hulk. So far it has little or nothing to do with the bigger conspiracy story, it's just about Bruce Banner getting involved with the Absorbing Man's ingenious plan to free himself and kill a bunch of innocent people in the process.
But Jones hasn't really established why Crusher Creel (the Absorbing Man) is fixated on the Hulk. They've fought before, but Jones gives them a Batman versus the Joker thing this issue and I realized… Jones is writing a DC story. He's not writing for the Hulk and its constraints, he's trying to fit it to match this story more suited for a DC comic.
No wonder it isn't working.
As for the art, Fernandez does okay. It's no longer visually compelling, just because the action is out of New York, but it's okay enough.
Hide in Plain Sight, Part Three: A Mind of His Own; writer, Bruce Jones; artist, Leandro Fernandez; colorist, Steve Buccellato; letterer, Cory Petit; editors, Warren Simons, John Miesegaes and Axel Alonso; publisher, Marvel Comics.