This episode is one of those sitcom episodes where you’re laughing so loud and so constantly, there’s a chance you’re going to miss something. If it weren’t paced well. And it’s paced extremely well, between Ruben Fleischer’s direction and Justin Spitzer’s writing, there’s always the right amount of time to get the giggles out.
It starts immediately with the laughs—store manager Mark McKinney getting everyone to do the pre-opening chant. It’s absurd and inappropriate (McKinney’s Christian religiosity is a very reliable punchline).
From the second scene, the show splits off its two storylines, one for America Ferrera, one for Ben Feldman, with Colton Dunn providing something of a bridge as he advises still new Feldman on how not to fall into the “quicksand” of helping customers and coworkers. Dunn’s fantastic. His deadpan deliveries are probably the best on the show, though Lauren Ash—who I’m warming to, even if she’s still the subject of laughs versus the situations she finds herself in—is getting to be a reliable second.
Ferrera’s plot line is about the store’s new house brand salsa promotion. McKinney wants someone Hispanic to sell it, which Ferrera finds gross. Her coworker, Grace Parra, doesn’t see it that way, neither does Filipino Nico Santos, who doesn’t mind McKinney can’t see the difference. Lots of funny stuff as Ferrera tries to have some morals in the face of capitalism.
“Superstore” also goes in hard on how awful Americans are going to get when it comes to racializing their consumerism. It’s shocking, accurate, and hilarious.
Meanwhile Feldman makes the mistake of helping jackass pharmacist Josh Lawson with some boxes and ends up an assistant pharmacist for the day.
Ferrera, Feldman, and Dunn are all varying comedic straight men, though Feldman a little less as he’s got some quirks more similar to the absurdist coworkers; with Feldman and Ferrera, it’s all about their facial reactions foreshadowing their eventual lines, while Dunn’s got a much shorter lead time before he makes his sardonic response.
It’s a really, really funny episode.
Oh, and the corporate anti-racism video… wow. So funny. And way too realistic, which is the point.