I’m going to make a bold statement.
Wacky Raceland is the best soulless corporate synergy comic book of all time. I’m not sure how many serious competitors it has, because for this kind of corporate synergy you need a comic book company–DC–another company to license properties from–Hanna-Barbera–and another company with some kind brand reference–Warner Bros. Wacky Raceland is a Warner Bros. subsidiary mash-up, with writer Ken Pontac and artist Leonardo Manco not referencing a Hanna-Barbera cartoon, but instead bring Mad Max to comic books. Mad Max: Fury Road being a Warner Bros. film. And, you know, Warner owns DC.
So it’s synergy.
And it’s soulless, right? It has to be soulless. Wouldn’t it be amazing if it weren’t? Wouldn’t it be amazing if instead of just being really cool, somehow Pontac actually conveys an important storyline. I don’t think it’ll happen, but what if it did. It’d be amazing. But it’s already amazing. Does it need to be more amazing? Is there a place for purely entertaining entertainment, where the artistry is in how digestibly involving the material reads or plays?
I mean, Manco’s art is phenomenal. I’ve always liked him, but he juggles a lot of intentionally contrasting visualize styles and he rocks the Grim and Gritty Hanna-Barbera apocalypse. If DC’s Hanna-Barbera move is meant to answer Afterlife with Archie and other inventively done “pop culture” series, Raceland is the first sign they might have the secret weapon–enough pop culture properties, brands and icons to overwhelm the competition.
And Pontac’s essential here too. Because Raceland is a lot all at once. Pontac concentrates on making the story pleasing to read before anything else. He’s got a great pace to the endless dialogue, which is almost never expository.
It’s kind of awesome. If only Pontac could come up with a cliffhanger. He fails. But then there’s a cool backup where they riff on The Revenant. Because pop culture awareness is important and this book gets it. It’s great entertainment.
Writer, Ken Pontac; artist, Leonardo Manco; colorist, Mariana Sanzone; letterer, Sal Cipriano; editors, Brittany Holzherr and Marie Javins; publisher, DC Comics.