For Chilling Adventures of Sabrina, writer Roberto Aguirre-Sacasa takes a very serious approach. It works well with artist Robert Hack, who does horror well, but also does creepiness and the period–Sabrina is set in the fifties and sixties–well too.
So while there's that classic horror look from Hack, Aguirre-Sacasa works in just enough humorous reference to the anticipated Sabrina comic–her cat familiar chastising her, Sabrina using her spells to meet boys, her cousin being obsessed with rock and roll–to give this new variation a personality.
The comic does open far more traditionally, with Sabrina's origin and her father and a scene out of Rosemary's Baby involving her mother, but the second half is where it really gels. Aguirre-Sacasa quickly establishes the Sabrina character as she enters high school, even if her aunts do take an unevenly reduced role.
The cliffhanger's iffy, but very effective visually.
The comic works out well.